2 Best Places to Shop in Seoul, South Korea

Amore Seongsu

Fans of K-Beauty will enjoy a pampering day at Amore Seongsu, a lifestyle cosmetics showroom which offers reservations for testing out makeup and taking classes from professional makeup artists in a beautiful garden setting. It's not exactly a shopping experience, but rather a spa-like service that allows you to sample 1,800 products from 40 brands. There's a rooftop to enjoy in addition to the garden-view rooms, and you can order tea from O'Sulloc's Tea House on the second floor. Booking a two-hour class means you can also take the products you like home.

277-52 Seongsu-dong 2(i)-ga, Seongdong-gu, Seoul, Seoul, South Korea
02-469–8600
shopping Details
Rate Includes: Free, but classes can be booked for a fee

Olive Young

Jung-gu

If you're on the hunt for K-Beauty products, there are few better shops than Olive Young, South Korea's preeminent health and beauty store. This is the flagship of the brand, sort of a Sephora of Korea, which has several locations throughout the city. Top products include everything from international best sellers like La Neige night cream to Korean favorites like BB LAB molecular fish collagen sticks.